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Lindsey: “For me, it’s not’which,’ it’s ‘when.”

“Launching your brand and selling with Amazon is complementary to selling elsewhere to meet the shopper where they are in their customer journey. I mean, you wouldn’t sell your products in just one store, would you? That’s why selling with us is important: It gives you access to more customers, not just in your store or site.

“With Amazon, the customer shopping journey is completely seamless for the customer experience end-to-end: from discovery to cart, to purchase, to checkout, to receiving the product at their door. The customer has a very seamless experience.

“With Shopify, if you have Buy with Prime on your website, and your customer can check out via that experience, they’re experiencing the trust and credibility of Amazon Prime. That’s a similar shopping experience that they would have on Amazon.com as well. It’s essential to be available to the customer when they’re ready to make a purchase. And being on Amazon is a strategic part of building out a comprehensive brand growth strategy.