SUMMARY
Broadwaythread.com is committed to protecting data and privacy. This privacy policy outlines how we collect, use, disclose, and protect data on our advertising technology platform. It is incorporated into and subject to the Broadwaythread.com Terms and Conditions.
Please note that references to the Broadwaythread.com platform or technology in this privacy policy only apply to Broadwaythread.com Digital’s precision advertising technology platform, and do not include the technology or systems of clients or partners who use or integrate with us. Our policies apply to our Platform and are binding for Partners, Clients, and partners’ clients.
Broadwaythread.com is a data aggregation provider and endpoint Demand Side Platform. This means that we provide advertisers with technology that enables them to purchase advertising on the open internet through exchanges, publishers, and other demand side platforms, as well as, manage digital advertising on the open internet across many channels, such as websites, applications, digital video delivery platforms (such as smart TV’s, devices, or video streaming platforms) and digital audio platforms. These advertisements help pay for the content you enjoy across the open internet.
Broadwaythread.com, our partners, and clients gather data to measure ad effectiveness and ensure ad relevance. Additionally, we use this data to refine ad precision by identifying related devices and behaviors.
Our partners who provide data for the delivery of Broadwaythread.com Services to clients are part of the NAI and other industry governing bodies. They follow self-regulatory guidelines set forth by the Digital Advertising Alliance or other industry standards organizations to ensure your privacy is protected.
Data Collection, Use, and Management
Data Collection Broadwaythread.com, its partners, and its clients may collect pseudonymous data to deliver our services. This data may include unique cookie and device identifiers, mobile device advertising identifiers, IP addresses, web browsing history from advertising impressions, inferred-interest information, location information, and hashed email addresses.
The data is collected from various sources, such as partner data sent by aggregators, uploaded partner or client data, and data from delivering advertisements. Data Processing We may process data both on our behalf and on behalf of our clients and partners to deliver advertising services, such as personalizing advertisements, delivering advertisements, controlling the frequency with which advertisements are seen, measuring the effectiveness of advertising, reporting on advertising effectiveness, maintaining records associated with advertising, attributing activities to the serving of advertisements, associating devices, and preventing malicious or invalid activity on our platform.
Data Disclosure
We may disclose personal information in response to lawful requests from public authorities, including to meet security or law enforcement requirements. The data may also be disclosed to other parties, such as partners and clients to improve the effectiveness of advertising efforts, or service providers who perform services on behalf of Agility Digital. Please be advised that in some cases, disclosure may be required by law. Data Transfer Please note that some of the data collected on our platform belong to partners and clients of Agility Digital. We may transfer data from the country of origin to the US or other countries under a valid legal framework.
Data Retention
We retain pseudonymous data and periodically aggregate it to improve our platform and services. We keep this data only as long as necessary to achieve the purpose for which it was collected unless a longer retention period is required by law.
We take data retention seriously and have implemented appropriate procedures to ensure that we only retain personal data for as long as necessary.
Security
We have adopted and maintained generally accepted security procedures and processes to protect data on our platform. We retain pseudonymous data and periodically aggregate it to improve our platform and services.
The data is collected from various sources, such as partner data sent by aggregators, uploaded partner or client data, and data from delivering advertisements.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this website and will become effective immediately upon posting. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal data we collect. Your continued use of our services constitutes your agreement to this Privacy Policy and any updates.